Creative Direction
Brand Idenity and Graphics
This part of the project focused on shaping the visual identity of Friend of a Friend through logo exploration, typography, color, and promotional graphics. The goal was to create visuals that felt bold, recognizable, and flexible across different formats.
MERCHANDISE design
The merchandise designs were created as an extension of the band’s identity, translating the visual system into wearable pieces. The goal was to make merch that felt bold, memorable, and connected to the band's energy, while still being simple enough for fans to actually want to wear.
Photography
Photography became a way to extend the band’s visual identity beyond graphics and merch. I focused on capturing the moments that defined their live music performances. Through movement, lighting, emotion, and interaction, creating imagery that reflects the energy of Friend of a Friend both on and off stage.
