Public Relations
Merchandise
This part of the project focused on developing merchandise concepts that reflected Kappa Kappa Gamma’s identity while creating pieces members would genuinely want to wear. From early sketches and inspiration boards to mockups and final products, the process centered around balancing creativity, wearability, and chapter branding. The goal was to create designs that felt personal and connected to the chapter experience.
Spring ‘26 General
Mom’s Weekend ‘26
Summer ‘26 General
SOcial Media
This section highlights content created for Kappa Kappa Gamma across recruitment, chapter events, member engagement, and chapter communications. Through photography and graphics, the focus was on building a consistent visual presence while creating content that felt authentic. The goal was to strengthen engagement and create a recognizable identity across platforms.
Instagram Posts
Instagram Stories
Instagram Feed
Brand Identity and Graphics
This portion of the project focused on creating visual assets that supported events, campaigns, and chapter initiatives. Designs ranged from promotional graphics and event branding to social content and chapter materials. The goal was to create graphics that felt cohesive and aligned with Kappa’s overall identity.
Brand Partnerships
This section highlights brand partnerships and collaborations that enhance the recruitment experience with curated products and gifting. From sourcing and coordinating partnerships to integrating them into recruitment and chapter experiences, the focus was on creating opportunities that felt intentional and engaging for members. The goal was to strengthen chapter experiences and build meaningful collaborations aligned with Kappa’s identity.